Dr. Dre is once again leading the pack in innovation, leading in diversification with a new line of headphones, Beats by Dre. The line created by Monster is continuing to expand and the next celebrity featured will be Sean “Diddy” Combs. Available late June, ”Diddybeats feature advanced audio technologies that break new ground for in-ear headphone performance, combining the deepest bass tones with the clarity of high frequency production and making them ideal for use with all types of music, from hip-hop and rock to jazz and classical.” .
50 Cent hopes to corner his own share of the headphones market with the release of his line, Sleek. Says 50 of Sleek, “I know music and I’ve tried everything on the market as far as headphones go, but I wanted something different, something better that really pushed the envelope and gave all music fans a new way to listen to their favorite artists ….I was fortunate to find Sleek. The technology they employ and their knowledge of how we hear music truly blew me away. It was a perfect match. I didn’t want to create another pair of loud headphones. I wanted to create headphones that offer top-level performance, style, and new technology.”
Ludacris assisted with the design of his new line, Soul, which will have the capacity to play CD’s, iPads, IPods, and HD radio. Soul will be released sometime during the first quarter of 2011 and will feature two earbuds and three different headphone designs.Sources: TheBoomBox.com, BeatsbyDre.com, Wooha.com
Claudette Oatis is a staff writer for CMIS and also handles Artist and Public Relations for Black Pearl Entertainment.