Promotions for the Unsigned Artist

Tessa Evans-CMIS 2011 Performer

California Music Industry Summit on June 10-11, 2011 will have talented musicians and songwriters from all across the world, including featured artist Tessa Evans. Despite their obvious talent many of these artists are not on a major record label. Breaking into the music business is not easy but it can be done. In a article written by Mona Loring she gives valuable tips to unsigned artists looking to make it big in the music business.

Having a professionally completed EP is top priority and can’t be overstated. No one likes to hear roughly done recordings and quickly put together singles on a burned CD. Loring suggests before an artist does anything they should invest in making a high quality album. After you have done that then contact local newspapers and magazines or music websites to request a review of your album.

Loring offers 5 tips for music media (journalists, TV show producers, radio program directors, etc.) outreach.  The first tip is simple but often over looked, do your homework. This means finding out likes and dislikes of music journalists that you want to review your music.  Find out what they are drawn to and see if your music or style fits their tastes. Your chances of having success are greater if you align yourself with the right people.

The next tip Loring offers is to never address your press material generically. The likelihood of someone reviewing your press material, or EPK is higher when it is addressed to a specific person.  Following up with contacts after a week of sending press materials out is third on the agenda. Calling or sending an email to ask if they received your materials and if they are interested in your work shows persistence.

If everything works out, you talk with a TV show producer or other music media person, and they are interested in working with you, then be sure to be professional in your meetings. Loring states, “Do not miss your appointment, or show up late… you are dealing with very busy individuals”(

The final tip Loring offers is be prepared for mistakes to happen. Mistakes are a natural part of success, and making them only prepares you for accomplishing bigger goals. Being tolerant and persistent will pay off in the end, no matter what happens. If you stay positive and focused on your goal of contacting media, building up a repertoire with music journalists, and other media contacts this will open the doorway for establishing your music as “need to know”.

To read the article in its entirety visit:

Be sure to register for California Music Industry Summit to get valuable tips from some of the music industry’s most talented insiders!

Tickets to the conference can be purchased through:

Jerrica Lewis is a Staff Writer for CMIS

About California Music Industry Summit

The California Music Industry Summit (CMIS) is TraMaí Entertainment, Inc. newest entity that is inclusive of all music genre's.
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