Coachella Recap – Are Hollograms the Next New Fad?


For the 2012 Coachella Music and Arts Festival, tickets went on sale on January 13th at 10am and were sold out by 1pm. Since its inception in 1999, it has grown from an average of 25,000 spectators per day to 75,000. Also, instead of one weekend of performances it has extended to a period of two weekends.

Performers included Pulp, Refused, Radiohead, The Black Keys, The Hives, Jeff Mangum, Artic Monkeys, Afrojack, Gotye, Justice, M83, The Shins, Asap Rocky, Childish Gambino, The Weeknd, and David Guetta with a surprise appearance by Rihanna and Usher. There are various activities available at the festival including yoga, miniature boutiques, and even a farmers market. However, the ultimate highlight of the entire weekend was the reunion of Dr. Dre & Snoop Dogg. Not only did they perform multiple classics from their catalog but they added a hologram of Tupac Shakur performing live on stage. It turns out deceased singer Nate Dogg was supposed to be used for the hologram performance first, but Afeni Shakur, Tupac’s mother, was contacted and encouraged Dr. Dre to use her son as a part of the innovative project. Tupac appeared to the delight of the audience by starting out with his songs “Hail Mary” and “2 of Amerikaz Most Wanted” with Snoop. The performance gained so much media attention due to the raves it received from attendees and performers alike.

The girl group TLC has even been inspired to go on tour again and use a hologram on stage due to the absence of deceased group member Lisa “Left Eye” Lopes.

What do you think about this brand new fad in music performance? Do you think it gives adequate honor to deceased bandmates or artists? What do you think?

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Contributed by CMIS Staff Writer N.M. Solomon

About California Music Industry Summit

The California Music Industry Summit (CMIS) is TraMaí Entertainment, Inc. newest entity that is inclusive of all music genre's.
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