Music technology has entered a whole new phase. 2012 was a big year for advances in digital music and music tech on many levels: from the emergence of Spotify as the go-to digital/social music service to a what seems like a growing rivalry between music discovery apps Shazam and Soundhound.
But 2012 wasn’t just about music fans using these apps to search for, discover and share their favorite music. Musicians and artists have also gained increased power to create, perfect, market, share and distribute their artistic creations through all kinds of portable gadgets and apps right at their fingertips.
In an article from just last year on the website slashgear.com, three of the top music gadgets for emerging digital artists were featured, including the Alesis iO Mix, which converts an iPad into a 4-channel recorder ideal for artists doing in studio work and live performances, as well as the Korg Kaossilator 2, a combination portable synth a recorder. Each tool really seems to be tailored with the musician on the go in mind, which these days is pretty much every artist/musician one can think of.
Just as important as gadgets, music-specific apps are a great way for established and up-and-coming artists to create a buzz and sell music in a portable, convenient way. A September 2012 story on evolver.fm detailed some of the best music and artist-specific apps to date, each having that one thing that helps it stand out from the rest.
From Bjork’s Biophilia app on the Apple iOS combining her music with several different games and graphics, to indie artist M. Ward and his A Wasteland Companion app that includes an online database of public radio stations throughout the country, these apps have proven to be a viable tool for artists looking to grow a fan base, market a single or an album, or just connect to fans on another level.
We can be sure that 2013 will be filled with more music technology stories like this. It should be an interesting year for the continuously growing digital and tech-driven environment of music.