For the past few years, Bandcamp has been known as the site where independent artists can use the direct-to-fan music sales model to find their own lane towards music success. With the ability to distribute and sell their music in basically any way they please, by the album or by the track, artists are finding new avenues to turn potential fans into believers, and Bandcamp had become an integral element of the new sharing economy in music.
And now, Bandcamp is redesigning and redefining itself as a place not only known for artists to connect with directly with their fans through creatively distributing their music, but also as a tool of music discovery. The company had already tried to do so last year with its web page app called Discoverinator, later changed to Bandcamp Discover. But in a second attempt, Bandcamp has redesigned its entire home page with new tools specifically for the purpose of music discovery. The centerpiece of this new venture is the Bandcamp Weekly show, where host Andrew Jervis, formerly from Ubiquity Records, will reportedly focus on music “exclusives, previews, recent faves, classics, and obscurities from around the world”.
With music discovery now being the wave of the present and the future, Bandcamp seems to be positioning itself to be able to compete with rival music discovery outlets like Spotify, Rhapsody and iTunes. The main difference, however, is that Bandcamp already has a vested interest and a foundation in the new millennium independent artist, which truthfully could be a hindrance or a distinguishing quality. But at least Bandcamp as a company is savvy enough to realize that they had better jump on the music discover train now before they get left in the dust with so many other similar companies that came before them and have since fallen from grace.
Buckle up and be ready: the new music discovery-driven Bandcamp is well on its way!