It’s no secret that Spotify is the premiere social music platform throughout the world. True, it has direct and indirect competition from many outlets, but for all the company has done to create a certain mystique and folklore about itself, as well as aligning itself with the world’s premiere social network, Spotify is the social music tool that everyone is still talking about. And because of that, Spotify’s power and influence continues to grow exponentially.
Reported last week, Spotify has acquired Tunigo, a music discovery application that searches Spotify’s library and playlists. Tunigo will apparently be adding news, new releases, and an advanced music player to Spotify’s current platform. Tunigo also has a Spotify iPhone app and reportedly also already raised a total of $3 million in funding.
So what does this all mean? Well, mainly, it means that the music discovery has officially been crowned the new battleground in the industry. It used to be music labels that were slugging it out trying to gain the biggest slice of the pie. But things shifted away from labels a long time ago. Now, the fight is over who can provide the most convenience, the greatest experience, and the most value to music lovers. The companies involved in this new music battle royal include Spotify, Rdio, Rhapsody, iTunes, Slacker, Shazam, and more companies that we’re probably yet to even hear of.
But with the purchase of Tunigo, Spotify has once again given itself a distinct advantage that will give the company the upper hand over it’s competitors, at least for the time being. This new age battle for music supremacy is far from over and will definitely get more interesting as time passes.